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POV: Instagram
A guide to using Instagram including key features, basic functionality and a profile of the core audience. Also includes a list of brands currently leveraging Instagram.Library Doc: pov_instagram.pdf
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POV: Social Entertainment
An overview of the history and growth of social entertainment, including noteworthy apps and communities and projections for the future.Library Doc: pov_social_entertainment.pdf
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POV: Social Media Promotions
Guide to navigating social media promotions: why, when and how. Includes best practices across the top social networks and legal considerations to consider.Library Doc: pov_social_media_promotions.pdf
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POV: Twitter Hashtags
A guide to using Twitter hashtags and understanding both brand implications and best practices.Library Doc: pov_twitter_hashtags.pdf
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POV: Twitter Brand Pages
Introduction to Twitter's December 2011 announcement launching brand pages including an overview of the offering and implications for marketers and brands.Library Doc: pov_twitterbrandpages_12.8.2011.pdf
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POV: YouTube Analytics
Overview of YouTube's November 2011 launch of YouTube Analytics, including new metrics and dashboard functionality.Library Doc: pov_youtube_analytics.pdf
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POV - Facebook Graph Search
Overview of Facebook's new Graph Search functionality, how it works, and what brands need to know.Library Doc: pov_graph_search_1301.pdf
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POV: Pinterest Web Analytics
Yesterday Pinterest announced a web analytics tool. With Pinterest Web Analytics, brands will be able to discover how many people have pinned from their website, how many people have seen those pins,...
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Pinterest Introduces Web Analytics
On Tuesday Pinterest announced a web analytics tool. With Pinterest Web Analytics, brands will be able to discover how many people have pinned from their website, how many people have seen those pins,...
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Facebook Changes to PTAT and Page Insights.
As you may have noticed, the public People Talking About This (PTAT) number has been removed from Facebook Pages. This is part of the changes Facebook is making to Page Insights. The ultimate goal is...
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